The word encryption evokes a certain feeling, usually not one of teddy bears and rainbows, but more like greek letters, trigonometry, secret codes, and men dressed in black. Encryption is the product of advanced mathematics and secret codes, and encrypting your personal information keeps it safe every time you buy Nikes from a website. The multitudes of us who make online purchases or log into accounts with a password are affected by internet security. Insecure data flows are easily visible to the average hacker. That is why most social media networks, all bank websites, and scores of others transferring sensitive information, do so over an https connection.
An https connection is beneficial over a traditional http connection for the simple fact that data flows are much more secure. Indeed, https stands for Hypertext Transfer Protocol Secure. The cornerstone function of https is to hide the details of sensitive data by encrypting them so that your credit card info looks like a conversation with Q*Bert to anyone who might be sniffing around. Yet, it is the subsidiary functions of an https connection that make them more useful to sites like Facebook and Twitter. Over an https connection, every session you have with that site is encrypted, even the URL. In this way, others can’t sniff out a password, which might be the same one you use for your checking account, when you log into Facebook over a coffee shop’s public Wi-Fi (public Wi-Fi hotspots are very insecure by nature).
From a business standpoint, if your site if purely informational and does not involve any data interactions that people presume to be private information, then it is simply not necessary to run your website through https. On the other hand, if your site does perform sensitive transactions of any kind, then an https is a very good idea. Not only are you protecting your visitors, but they feel secure when visiting your site. More and more people are aware that ‘https = secure website’, and you may even see an increase in visits because of this.
If you want to secure your visitor’s sessions on your website, the jump to https is as simple as purchasing an SSL certificate. SSL certificates are provided by third-party vendors that function as a sort of “internet notary”, encrypting connections and verifying that the data being sent and received from www.thatwebsite.com is indeed from www.thatwebsite.com. VeriSign is probably the most widely known SSL provider, but there are several other trustworthy authentication services on the market, including Thawte and Trustwave. It doesn’t take to much effort and doesn’t cost an arm and a leg to make the move to https, and keep your visitor’s information secure.

